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William Hill app review

William Hill has fast become one of the most well known sports bookmakers not only in Australia, but across the globe. Having ventured deep in Australian waters, purchasing and unifying under the one brand name, three of the largest betting companies in Australia in early 2015 (Sportingbet, Tom Waterhouse and Centrebet), William Hill remains prominent in other jurisdictions such as the United Kingdom (its country of origin), the Republic of Ireland and Nevada, United States.

Bettors from around the world can register an account with William Hill, so long as online sports betting is a legal practice within their borders. The William Hill mobile and tablet application, built to be compatible with all the latest iOS, Android, Windows and BlackBerry devices, boasts one of the cleanest and friendliest designs of all sports betting apps, and is a must have for bettors keen to place wagers on the go.

William Hill sports betting app interface, and registration

William Hill phone appFor all new users, you can register an account at William Hill via this link, and so long as you are reading this content on your smartphones or tablet, you will be taken directly to the fully fledged Web browser platform.

Note: The William Hill browser-based interface is a perfectly adequate way to enjoy on the go betting – as mobile Internet technology continues to advance at a rapid rate, Web browser designs and their downloadable application counterparts (if they have) are beginning to become indistinguishable from one another.

However, many sports bettors like the idea of being able to download a native application directly onto their device, and so via the Web browser interface, links to install the app for iOS, Android and other phone/tab devices are centred within the layout for your convenience.

Once installed, you can register an account within a couple minutes via the ‘user profile’ tab, located at the top right corner of the interface – details such as your name, email, mobile, date of birth, address, username and password are required, and once submitted, you will be asked whether you wish to make an instant deposit to get started right away. You can opt to fund your account at a later time, if you prefer to have a look around, first.

A ‘betting markets’ drop down menu (home icon, which neatly changes according to what market you select) and ‘quick links’ drop down menu (star icon) are displayed at the top left of the design, while an ‘in-play’ tab (live events) and search function tab are located at the top right of the design. Once logged in, the ‘user profile’ tab lists the following options, so you can keep track of your personal details:

Your PIN account number, current balance and bonus bets balance are also listed.

The ‘quick links’ menu features the ‘Jockey Challenge’, Quick Multis, Promotions, Premium Price, Live Better and Results tabs. Some of the most common promotions available at William Hill include:

Your bet slip is located just under the ‘user profile’ tab, and displays the bets you have selected, their odds, whether you can include the options in a multi-wager, a space for the stake you wish to put down on each event, additional options such as exotic bets for races, and your possible payout (once you have punched in your wager amounts). You will be asked to confirm you bets before they are approved.

Current promos/markets are shown in the window below the menu tabs, and if you scroll further down the layout, ‘next to jump’ races and sporting events are listed. Additional promos, bonuses and competitions (such as the ‘click to call’ bonus bet promo), and the William Hill Blog are displayed towards the bottom of the interface, as well as contact and customer support details, terms and conditions, the privacy policy, links to a feedback form and ‘about us’ section, and licensing information.

Wagering markets available

Neatly listed within the drop down ‘home’ menu, you can view all the betting categories William Hill offers to its members, which are not just limited to sporting events:


For all Australian, New Zealand and international racing events, in depth information is provided, such as track conditions, form, jockeys, trainers, start time, along with the fixed price, best tote and best tote +5% wagering options.



The above wagering categories are available as of August, 2015

Trusted payment methods

William Hill employs the latest Secure Socket Layer digital encryption technology to safeguard all financial transactions, and keep personal information secure. The following trusted methods of payment are available for deposits and withdrawals directly via the William Hill app:

New players will need to verify their accounts within 90 days after they have made their first deposit, and in order to make any withdrawals. There are a few options to verify your identity with William Hill:

Once your account has been verified, you will be able to make future deposits and as many withdrawals as you wish, without any further submissions. Withdrawals can take up to two working days to be processed, while most deposit methods are instantaneous.

CupsBetting verdict

One of the most thorough sports betting apps available to an international customer base, William Hill has designed this betting platform extremely well (both the native app and mobile browser based interface). Punters can stay up to date with all the latest bonuses and news via social network links available within the app (Facebook, Twitter, YouTube, Google Plus and Instagram), and live support is available at all times. Trending bets are available for members to browse, as well as a host of other helpful data.

We expect continued development and new and fresh betting bonuses, competitions and promotions in the near future, from William Hill’s app.

Get William Hill app

Rating: 4/5

CupsBetting and William Hill support responsible gambling. If you think gambling is becoming a problem for you, you can get assistance (anonymously) from several government betting helplines.

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