William Hill bookmaker review

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William Hill iOS & Android
100% up to $700
Website: www.WilliamHill.com Established: 1934 24/7 Customer Service: 1800 007 238 Other Games: AFL, NRL, racing, harness, US sports, novelty Compatibility:
Huge array of AU markets Caters UK markets extensively Best Tote + 5% Daily racing specials No live streaming

William Hill, Britain’s largest and most prolific sportsbook, entered the Australian sports betting industry in early 2015, purchasing three of the largest online sports bookmakers Down Under (Sportingbet, Tom Waterhouse and Centrebet), and rebranding/unifying them all under the one brand name – www.WilliamHill.com.au.

Making the migration process for Sportingbet, Tom Waterhouse and Centrebet clients a breeze, with balances, pending and free bets, wagering history and banking details all automatically transferred, William Hill has successfully become a well-deserved competitor to all other bookies in Australia.

New member’s matched free bet bonus

With CupsBetting and William Hill’s strong partnership, we are proud to offer new members who register an account at William Hill Australia (WHA) via any of our links, up to $700 in free bets. Here’s how to make the most of the new customer welcome promotion:

  • Register an account at www.WilliamHill.com.au
  • Deposit AUD currency via one of several secure online banking methods.
  • Place your first wager, and it will be matched with a bonus bet, dollar for dollar, up to $700.
  • Use your bonus wager on a host of popular sport and racing markets.

Once a registered member, you’ll be offered numerous other great bonuses and promotions on all your favourite sporting and racing events throughout the calendar year, each and every year.

William Hill Australia betting interface and markets

The William Hill Australian betting site interface is neatly designed, with a top menu bar expanding so punters can easily view all available sport and racing markets. Navigate to any of those sport/racing categories and you’ll be able to access and choose from all the different leagues, competitions and events within that particular category.

On the left-hand side of the website, quick links are available, including direct access to special markets, quick multis, live betting events, future betting events and promotions. On the right-hand side of the website, you can quickly access your bet slip, any pending wagers you may have and the William Hill Australia blog which contains updated sport and racing tips and guides for a range of diverse competitions and events.

William hill betting

Navigate to any market, select your desired bet and it will automatically be added to your bet slip. Pick multiple different wagers and your selections will be displayed as single bets and also as multi-bets, with a box for the desired amount you wish to punt on each outcome, or a box to combine all your selections as a multi. Your total outlay and potential winnings are displayed, too.

Below is a list of the sporting, racing and other events William Hill provides markets for:

    • Horse racing
    • Greyhound racing
    • Harness racing
    • Cricket
    • Soccer
    • Basketball
    • American Football (NFL)
    • Australian Rules (AFL)
    • Badminton
    • Baseball
    • Boxing
    • Cycling
    • Darts
    • Elections
    • Entertainment
    • Financials
    • Golf
    • Handball
    • Ice Hockey
    • Martial Arts
    • Motor Sport
    • Netball
    • Rugby League
    • Rugby Union
    • Snooker / Pool
    • Surfing
    • Tennis
    • Volleyball

On the homepage, William Hill displays featured events, next races to jump and next sporting events to take place.

William Hill’s Best Tote Plus for horse racing ensures punters receive the best odds of the three Australian TABs (NSW TAB, S-TAB and TATTS) and the starting price on all win bets (and the best of the three totes on place wagers), plus an extra 5% on your winnings for win bets.

Mobile and tablet sports wagering

William Hill phone appWilliam Hill Australia has dedicated market apps for iOS, Windows and Android devices, along with a fully-fledged mobile browser website which is near identical to the applications.

Supported mobile and tablet devices to use the browser-based site include:

    • Apple iOS smartphones and tablets
    • Android operating system mobiles and tabs
    • Windows devices
    • BlackBerry phones
    • Symbian OS mobile phones like Samsung, Motorola, Sony Ericsson and Nokia.
    • Other older phones which have access to the Internet.

Both the application and Web browser platforms are cleanly designed with quick access to banking (deposits and withdrawals), all sport and racing markets and your account settings. Download the correct app for you device by visiting the mobile website here.

Secure banking methods

William Hill accepts all major banking methods for deposits and withdrawals, including: all major credit and debit cards, PayPal, BPAY and direct wire transfers, Skrill (Moneybookers)and POLi. Aside from BPAY and direct bank transfers, all other methods are instant, with funds displayed immediately in your account after successfully completing the transaction. Withdrawals can take between 24-72 working hours. CupsBetting recommends using either a card, e-wallet account or POLi.

Before any withdrawals are requested and within 90 days of opening a William Hill Australia account, you’ll need to verify you are the account holder by sending in some form of identification. The following ID documents are accepted: an active driver’s licence showing current address, photo and date of birth, a copy of your passport, and a copy of a utility bill (telephone, electric, gas, sewer or water statement), received with the last three months.

William Hill customer support and live chat

William Hill Australia provides numerous convenient options for Australians to get in touch with the support staff if they have any queries about betting. Live chat is available, along with these following services:

  • General customer service toll-free phone number: 1800 007 238
  • Australian racing toll-free phone number: 1800 238 005
  • Australian sports toll-free phone number: 1800 238 001
  • Email: service@williamhill.com.au
  • Address:
  • PO Box 700, Parap, NT Australia, 0804.

Financial security and bookmaker licensing

William Hill Australia use Secure Socket Layer (SSL) digital encryption technology to protect all financial transactions and personal details. This is the same technology utilised by all major Australian banks and their online services. William Hill is licensed in the Northern Territory by the Northern Territory government and adheres to the strict online gambling laws of the country. Live betting is only available via telephone.

Featuring some of the most competitive markets of all major bookies in Australia, we recommend registering an account with William Hill Australia to make the most of your online sports betting experience.